Marketing Plan for a Pediatric Office in a low income demographic area.

WHAT: Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).  See Exhibit 1-1 on page 25 for some examples of “primary providers†– use one of these types of providers.

The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:

  1. Management Summary
  2. Economic Projections
  3. The Market – Qualitative
  4. The Market – Quantitative
  5. Trend Analysis
  6. Competition
  7. Problems and Opportunities
  8. Objectives and Goals
  9. Action Programs

WHEN: Post your topic in by clicking on the title Final Project Topic above and then click on Create Thread .  Your final project based on this topic will be due on Saturday of Week 4 (final day of class).

WHERE: Post the Marketing Plan in a Word document in Week 4.

Final Project Grading Criteria:

Marketing Plan Content: 50 points possibleFollowed Guidelines: 20 points possibleGrammar/Spelling: 20 points possibleCreativity: 10 points possibleTotal: 100 points possible