Alphabet, Inc. (GOOG)

Written projects must
be:

  1. typed, double-spaced, in 12-point Times New
    Roman or Arial font, with margins no wider than one inch
  2. have footnotes or endnotes, with correct
    citations
  3. have a bibliography of sources used
  4. include, for each entry, the author, title,
    city and state of publisher, publisher’s name, year, and page numbers
  5. prepared using word processing software
    (Microsoft Word preferred), in a manner similar to the preparation of a written
    assignment for classroom submission

SITUATION:

OBJECTIVE

The specific objective of this graded
written research exercise is to prepare an “executive level financial
report” to the Chief Financial Officer (CFO) of a mythical company in
which you are employed as a financial analyst.  This report will pertain
to the financial evaluation of a real, publicly-traded, company. It will
require independent research (web-based or library), careful financial
analysis, and the proper application of key financial theories and formulas.

The company that is to be analyzed for
this project is (company selected by instructor).

Alternatively, you can request me to
approve another publicly traded company. This request must be submitted before
the end of the first week of the course. The request must include

a.        
identification of the company by ticker symbol and name

b.        
a reasonable and appropriate explanation of why you want to examine the
alternative company

c.        
the source of the analyst’s report that will be used in the analysis (which
must be submitted to me)

d.        
acknowledgement by you that all of the specific elements of the assignment (see
below) will be prepared by you and included in the final research project
report

SITUATION

You are a financial analyst with the
mythical High Technology Corporation (“HTC”). HTC is an established
manufacturer of a line of electronic components, which services an
international market. HTC is currently a new fully-integrated wireless
communication service for world-wide use.  A competitive technical and
economic product evaluation has determined that THE COMPANY THAT IS TO BE
ANALYZED FOR THIS PROJECT (COMPANY SELECTED BY INSTRUCTOR) (a real
publicly-traded company) is the best potential candidate for a long-term
commitment.  THE COMPANY (COMPANY SELECTED BY INSTRUCTOR) is offering a
competitively favorable deal.  However, based on some serious general
concerns about the fallout of companies in the industry in general, the CEO has
asked your CFO to conduct a financial analysis of THE COMPANY (COMPANY SELECTED
BY INSTRUCTOR) to determine if it is prudent to commit to this company’s
communication system.  The cost of cutting over to the new communications
system is significant and any interruption in support during the next few years
would adversely affect HTC’s performance and profit. Specifically, the question
is: will THE COMPANY be financially viable over the next two to three years?

YOUR SPECIFIC
ASSIGNMENT    

Your specific assignment is to
research, analyze, and prepare a report for the CFO on the actual financial
performance of THE COMPANY THAT IS TO BE ANALYZED FOR THIS PROJECT (COMPANY
SELECTED BY INSTRUCTOR).  In addition to reviewing the traditional
financial performance indicators, you are also to review THE COMPANY’S past and
current stock performance. Your report includes three parts:

(1)       
An evaluation of THE COMPANY’S financial performance for the last year. DuPont
analysis and analysis of significant financial performance results are required
for the last three years. (See detailed description below) 

(2)       
An evaluation of THE COMPANY’S stock performance for the last one year.

(3)       
Finally, a specific recommendation, with supporting rationale, as to whether or
not THE COMPANY’S recent trend in financial and stock performance is of sufficient
financial strength to warrant entering into a long-term commitment.

To assist you in your task, the CFO has
provided the following general guidance. Since it is recognized that the
industry is undergoing a major contraction, it is very important to comparatively
evaluate THE COMPANY’S financial and stock performance trends against its
Industry.

You may wish to include all necessary
and relevant financial performance and stock information, trends, and
projections in supporting your recommendation. These factors may include,
financial ratio trends and industry comparatives, capital spending, stock
growth, Beta values, credit rating service valuations, bond rating valuations,
and management and investment reports – when these documents are available.

REPORT REQUIREMENTS

YOUR SPECIFIC ASSIGNMENT

Research and analyze the following
information for THE COMPANY (SELECTED BY INSTRUCTOR).

–Annual Balance Sheets for THE COMPANY
for the last three years.

–The Income Statements for THE COMPANY
the last three years.

— Annual reports, 10K or 10Q——

 –Industry norms ———–

—Analysts’ reports on performance

— Management reports or press
releases                                 

Using this information the students
have to develop evaluation of the financial performance for THE COMPANY
(SELECTED BY INSTRUCTOR). (Totally 85% of the assignment grade) 

-1—Background and Industry (one short
paragraph). 

-2—Select of most significant financial
performance results for the company: Compare Revenue, net income, working
capital, total assets for the last three years and other results of your choice
of the company against the industry or main competitor. Present the table with
this information in your report. Write about 1 page of the analysis of these
financial performance results. (15% of the project grade)

-3—Find financial ratios for the
company and its major competitor in the Internet. Write about 1-2 pages of
analysis of the ratio results you received. (15% of the project grade). Compare
the ratio results against the industry or main competitor.

-4- Evaluate Return on Equity for the
company for the last three years using the DuPont analysis. (10% of the project
grade). Compare the company’s results to a major competitor.

Taking the information from the Income
statements and the Balance sheets, calculate the company’s return on equity
using the DuPont technique for the company for three years. Show your
calculation!

Write about 1 page of analysis of the
results that you received. Compare the results to main competitor. If the
management of the company would like to improve their return on equity, what
should the management of these companies do? 

-5- Evaluate other areas of financial
analysis: capital spending, stock growth, Beta values, credit rating service
valuations (if possible), bond rating valuations (if possible), etc. Make an
overall conclusion about financial performance of the company during the last
years. Compare the results that you received against the industry or main
competitor.  Summarize the results that you received in 1 page. What are
the firm’s financial strengths and weaknesses? (10% of the project grade)

-6- Collect and evaluate the data about
stock performance of the assigned company’s for the last one year. Compare the
results that you received against the industry or main competitor.

Write about 1-2 pages of analysis of
the ratio results you received. (20% of the project grade).

-7- Develop a specific recommendation,
with supporting rationale, as to whether or not the assigned company’s recent
trend in financial and stock performance is of sufficient financial strength to
warrant entering into a long-term commitment (about 1 page) (15% of the project
grade)

PRESENTATION OF PAPER AND
WRITING (15%) of the project grade):

-Organization, Format and Presentation
of Paper including the Title page, Introduction, Body, and Summary (4% of the
project grade)

Use of Tables, Figures and Other
Graphics to Summarize and Support Analysis Presented in the Paper (3% of the
project grade)

Logical and Smooth Flowing Transitions
and Relationships Among Sections of the Written Report (3% of the project
grade)

Research Sources and Significance of
Research Information and Data, Use of APA Citation Methodology (5% of the
project grade)

Your final report is to be an executive-level
financial report, directed to the CFO. This report should be about 8
double-spaced typewritten pages (without tables and graphs). Include suitable
comparative, quantitative and qualitative analyses and conclude with a specific
and supported recommendation on the projected financial viability of THE
COMPANY THAT IS TO BE ANALYZED FOR THIS PROJECT (COMPANY SELECTED BY
INSTRUCTOR) for the next several years.

Essential research data, financial
calculations and other documentation as necessary to support your
recommendation should be referred to in summary form in your report and
attached in detail as enclosures.  All major sources should be
referenced.  There is no set limit to the size of the enclosures, but it
is recommended that only essential enclosures be attached. You should use
references and bibliography to identify any remaining supporting documents you
wish to include.

The Individual Research Report must be
posted to the D2L Student Assignments as a Attachments are limited to a maximum
two files in doc, docx., xls. xlsx., or rtf. formats. OTHER FORMATS ARE NOT
ACCEPTABLE, will not be reviewed and graded.

If these formats are not available, use
the following option:

File – Save As – in the bottom of the
window for saving file you see “save as type” – choose type Rich Text Format
for doc. file, and previous option of Excel for Excel file. 

 Pdf. files will not be accepted
and graded.

All works must be Word processed.
Handwritten and scanned work will not be accepted and graded.

This report is an individual effort and
must be researched, developed and prepared by you.  All questions related
to this assignment, should be referred to the mythical CFO (i.e., your
instructor).   

All works must be Word processed.
Handwritten and scanned work will not be accepted and graded.

This report is an individual effort and
must be researched, developed and prepared by you.  All questions related
to this assignment, should be referred to the mythical CFO (i.e., your
instructor). 

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